AMC
Amazon Marketing Cloud mediaBenchmark1 · Start: data
No data yet
2 · Run
No runs in this period
3 · Approval
No touches yet
4 · Stats
0 cadences · 0 touches
5 · Next steps
On track for Monday
Four files per market: the AMC benchmark, the Atlas click spend (raw download), the Atlas sales (raw download) and the Apollo contact list. One drop feeds every ICP. A good file queues the run automatically.
Markets: UAE · KSA · India · Turkey
Search vs DSP overlap per segment. Never a client-private number.
UAEchecking…
KSAchecking…
Indiachecking…
Turkeychecking…
Atlas click spend (raw download)Media team
The Atlas traffic_totalClicks download for one category, exactly as it comes out. Keep the file name: the category and the weeks live in it. Feeds the AMC endemic track.
UAEchecking…
KSAchecking…
Indiachecking…
Turkeychecking…
Atlas sales (raw download)Media team
The Atlas purchaseRate download for the same category and weeks as the click-spend file. Keep the file name. Adds sales and units to the AMC endemic read.
UAEchecking…
KSAchecking…
Indiachecking…
Turkeychecking…
AMC contacts (Apollo)BD rep / ops
The people export from Apollo, scoped to this market. Export from the Apollo UI, scope companies to brand entities (not group companies), and upload as CSV.
UAEchecking…
KSAchecking…
Indiachecking…
Turkeychecking…
Category coverage · AMC
What this product has already worked, per market, so nobody repeats a category without knowing. Check here before starting one.
Coverage could not load; the categories read did not answer.
Category catalogue · AMC
The catalogue lives in the Foundation workbook; proposals queue for the admin and land at the next configuration update. The same button takes hook and free-offer wording changes: name the buyer group and the new wording.
UAE
P1 · 30 categories
Cell PhonesLaptopsFace Skin CareTabletsHeadphonesVacuumsTelevisionsMonitors & Computer AccessoriesFragrancesBooks & MagazinesCat FoodComputer Internal ComponentsWearable TechnologyDiapers & Diapering AccessoriesLaundry SuppliesBath & Body CareDental CareShampoo & ConditionerGaming AccessoriesFitness Equipment & AccessoriesSupplementsWaterHair TreatmentsProteinGame Consoles & AccessoriesHair Styling ToolsCoffeeCell Phone AccessoriesCoffee MakersWatches & Accessories
P2 · 20 categories
Cooking OilsSunglasses & EyeglassesWriting & Correction SuppliesBikesPest ControlBackpacksStrollers & AccessoriesStorage & OrganizationPet Health SuppliesWomen's Athletic ShoesWomen's ActivewearGamesToy Vehicles & AccessoriesCamera & Video Studio EquipmentFood TransportKitchen Storage & OrganizationWomen's SandalsScooters & AccessoriesVision & Eye CareToy Figures & Accessories
P3 · 12 categories
Office Furniture AccessoriesGarage StorageEnergy SupplementsAudio & Video CablesBaby Health & GroomingVirtual CurrencyBaking & Decorating ToolsOffice Cabinets, Shelves & StorageCookiesCat ToysDiabetes CareSauces & Gravies
KSA
P1 · 30 categories
Cell PhonesComputer Internal ComponentsMonitors & Computer AccessoriesTabletsMen's ShoesWatches & AccessoriesHeadphonesGaming AccessoriesGame Consoles & AccessoriesFragrancesLaundry SuppliesLaptopsTelevisionsWearable TechnologyFace Skin CareBath & Body CareVacuumsDiapers & Diapering AccessoriesWomen's HandbagsMen's Athletic ShoesFitness Equipment & AccessoriesCamerasBooks & MagazinesWomen's ShoesHair TreatmentsDental CareCell Phone AccessoriesCoffee MakersPaper Household SuppliesShampoo & Conditioner
P2 · 20 categories
WaterCar VideoBoys' ShoesOther Hair RemovalHome AudioCat Litter & HousebreakingSupplementsMusical Instruments, Equipment & AccessoriesTablet AccessoriesSpecialty Kitchen AppliancesBottles & AccessoriesNovelty LightingFood StorageWomen's Shaving ToolsToy Vehicles & AccessoriesMen's UnderwearTrash, Recycling & CompostHair ColorMotorcycles & Powersports VehiclesLip Color
P3 · 12 categories
Camping & Hiking Personal CareBoys' ClothingPainting SuppliesBathtub & Shower FixturesToy Model Kits & SuppliesKitchen AccessoriesSleep & SnoringPower Tool Parts & AccessoriesSink FaucetsBakewareOther Power ToolsRV Parts & Accessories
India
P1 · 30 categories
Cell PhonesAir Conditioners & AccessoriesLaptopsTelevisionsRefrigerators & FreezersHeadphonesBooks & MagazinesTabletsFace Skin CareWashers & DryersProteinSmall Kitchen AppliancesWatches & AccessoriesDiapers & Diapering AccessoriesWearable TechnologyMen's ShoesWater Filtration & SoftenersBath & Body CareMonitors & Computer AccessoriesShampoo & ConditionerCooking OilsVacuumsLaundry SuppliesMattresses & Box SpringsLuggage & SuitcasesCeremonial & Cultural ApparelCases & Screen ProtectorsFitness Equipment & AccessoriesCell Phone AccessoriesMen's Athletic Shoes
P2 · 20 categories
Bottled BeveragesFood TransportHair ColorWomen's BottomsSpecialty CookwareMotorcycle Apparel & GearDiabetes CareCerealsFace & Body MakeupMemory Cards & Flash DrivesMen's BottomsIncontinence & OstomyCat FoodMineralsDish WashingBlendersDesktopsBed Pillows & PillowcasesAir PurifiersMen's Activewear
P3 · 12 categories
Men's AccessoriesWomen's SleepwearOccupational Health & SafetyPasta & NoodlesRecordkeeping SuppliesSmart Displays, Hubs & AccessoriesOther Power ToolsBatteriesSyrupsBaby SafetyBathroom AccessoriesPretend Play
Turkey
P1 · 30 categories
Cell PhonesLaptopsComputer Internal ComponentsCat FoodVacuumsBooks & MagazinesBuilding Toys & SetsCoffee MakersMonitors & Computer AccessoriesGaming AccessoriesBeverage Travel ContainersTabletsDental CareHeadphonesTelevisionsCDs & SoftwareCoffeeMen's Athletic ShoesMen's Shaving ToolsGame Consoles & AccessoriesMen's ShoesOther Hair RemovalMusical Instruments, Equipment & AccessoriesGarment Irons, Steamers & AccessoriesDog FoodMopping SuppliesDesktopsWearable TechnologySupplementsShampoo & Conditioner
P2 · 20 categories
Vacuum Parts & AccessoriesLaptop AccessoriesPrinters & ScannersWriting & Correction SuppliesDeodorants & AntiperspirantsSingle VitaminsMen's ActivewearModems & RoutersHome AudioOther Power ToolsBaby MealsToy Vehicles & AccessoriesPaper Household SuppliesNetworking EquipmentMicrophonesPower Tool Parts & AccessoriesSecurity & SurveillanceVideo GamesMixersAdapters, Inputs & USB Accessories
P3 · 12 categories
Tobacco-Related ProductsWomen's UnderwearNotebooks & Writing PadsGPS & NavigationSwimming EquipmentJuicersTennis & Racket SportsOral CarePuzzlesYoga & Pilates EquipmentFolding Tables & ChairsAutomotive Vehicle Batteries
Non-endemic industries
One list across markets, no priority bands.
Financial ServicesInsuranceAutomotive (OEM and dealer)Travel and TourismHospitality (hotels and resorts)TelecommunicationsQuick-Service Restaurants and casual diningFood Delivery and Q-commerce appsEntertainment and Streaming (media)Gaming and InteractiveTechnology, Software and B2B / SaaSHealthcare, Pharma and Wellness servicesReal Estate and PropertyEducation and EdTechEnergy and UtilitiesGovernment, Public Sector and Non-ProfitMobility and Transportation servicesProfessional and Business servicesConsumer Apps and Subscriptions (non-product)Luxury and Fashion (off-Amazon brand-building)Alcohol and Adult BeveragesGambling, Betting and Lottery
Who AMC targets · 4 buyers and their hooks
The data is the client’s own, unknown cold, so the hook opens on a segment benchmark and offers a free taster.
3 more buyer groups are proposed for AMC and waiting on the team. Review who we target →
Endemic (brands selling on Amazon)
Marketing Head · Media Head · Retail Media Lead · Head of Analytics
Efficiency and effectiveness between search and DSP; audience modeling; where budget leaks between formats
Free offer: Free AMC pilot (also used as a lever inside media talks)
Non-endemic (any DSP spender)
Marketing Head · Media Head
Audience modeling and propensity modeling for DSP-first advertisers (banks, airlines) who do not sell on the marketplace
Free offer: Free AMC pilot, framed around audience and propensity modeling
Ecommerce P&L owner at endemic brands
Head of Ecommerce · Amazon Business Manager · Marketplace Director
What the media budget returns, read against the account P&L
Free offer: Free AMC pilot (the advertiser grants clean-room access directly)
Regional media budget holder
Regional Media Director · Head of Media MENA · Regional Marketing Director
One measurement read across every market they fund
Free offer: Free AMC pilot (also used as a lever inside media talks)