Atlas
Marketplace category intelligenceObservable1 · Start: data
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2 · Run
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3 · Approval
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4 · Stats
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5 · Next steps
On track for Monday
When every touch in a run is decided, its HubSpot CSV appears here and on the run page.
Waiting for a person
Approval is per touch: read each draft, then approve, edit, or reject. Nothing exports unapproved.
Nothing waiting. New drafts land Monday morning.
Decided
Every touch in these runs has a decision. Approved and edited touches go into the CSV; you send from HubSpot.
No decided runs in this period yet.
Who Atlas targets · 8 buyers and their hooks
PiWheel gathers this data, so the hook cites the prospect’s real numbers.
The buyer list is under team review. Review who we target →
Ecom Business & Sales
Head of Ecommerce · Sales Directors · Marketing Directors · Growth Manager
Customized messaging on their category performance and market share wins and losses
Free offer: Small customized report (category snapshot)
Media
Media Managers · Retail Media Managers
Top spenders in their category; the keyword competitors spend most on; why they are losing paid SoV (e.g. '[Competitor] is outbidding you on 7 of the top 10 keywords')
Free offer: Free 1-page keyword gap analysis: top 10 terms, who holds them, paid vs organic position, overpay flags
Consumer & Market Insights
Consumer & Market Insights Manager · Category Insights Lead · Market Research Manager · Head of Insights
The online half of a category read their offline panel cannot see - share of search and category movement by brand
Free offer: Small customized report (category snapshot), positioned as a data sample
Category & Trade Marketing
Category Manager · Trade Marketing Manager · Shopper Marketing Manager · Channel Marketing Manager
Subcategory share and where the brand under-indexes against its own category
Free offer: Category snapshot cut by subcategory instead of by brand (recut of the existing snapshot)
Marketplace / key account owner
Key Account Manager - Amazon · Key Account Manager - noon / Flipkart · Marketplace Manager · Channel Manager
The numbers they will be asked about in their next retailer review - share, rank and who is taking it
Free offer: Small customized report (category snapshot)
Country GM / Managing Director
General Manager · Country Manager · Managing Director · Commercial Director
Where the brand sits in its category, in one line, no tool vocabulary
Free offer: The category snapshot presented as a position statement rather than a diagnostic
Revenue Growth Management & pricing
Revenue Growth Management Manager · Pricing Manager · Commercial Finance Manager
Their price position against the category and named competitors on the digital shelf
Free offer: Category snapshot cut on price position (realized price vs the category, by listing)
Distributor & regional partner
Distributor Ecommerce Head · Distributor Key Account Manager · Brand Portfolio Manager
How each brand in the portfolio stands in its category, in one read
Free offer: One category snapshot per portfolio brand
Two flavors of Atlas, side by side
Engine-written examples from the W30 run, verbatim, so the difference is clear: Business opens on the prospect's market position; Media continues an existing Atlas client conversation on their paid-search gap. Every real draft still goes through per-touch approval.
Atlas BusinessEcom Business & Sales · KSA · cold door-openerEmail · Day 2
The brief: Holds #2 share of search in home appliances · competitor: LG
Samsung sits #2 in home appliances search share, LG holds #1
Your appliances lineup ranks #2 in share of search, with LG ahead of you on visibility right now.
That gap usually traces back to specific listings or subcategories rather than the whole portfolio.
Want me to send over a free category snapshot showing exactly where LG is outranking you and which SKUs are driving it?
Worth a look before your next assortment review?
Atlas MediaAtlas-client continuation · UAE · warm follow-onLinkedIn · Day 1
The brief: 16% paid share of voice in Personal Care against 31% organic; losing 6 of the top 20 keywords to paid bids · competitor: Beiersdorf
Came across Unilever’s Personal Care search footprint while looking at category paid/organic splits, interesting mix given Beiersdorf’s spend level in the same space. Would like to connect and swap notes on how the category’s shifting.