Who we target, by product

Nine confirmed buyer groups are now live ICPs · 2026-08-26

Lina applied every candidate carrying a confirm (Brij's review, plus his email for the AMC ecommerce owner): six Atlas groups (Insights & Research, Category & Trade Marketing, Marketplace / Key Account, Country GM, RGM / Pricing on price only, Distributor / Partner), the Content agency partner, and two AMC groups (Endemic Ecom Owner, Regional Media Budget Holder). All nine are in the product config and mirrored into Foundation sheet 2, so their entries leave this list. Not everything is send-ready: the agency lane still needs its partner commercial model (flagged at every validate), the distributor lane needs its seed flag and credit rule, and the recut snapshots (subcategory, price, portfolio) need the asset produced before a touch promises them.

Brij's missing titles now match an ICP · 2026-08-26

From Brij's review (the board additions did not save that day, a storage bug fixed in the same change): Business Head, Founder / CEO / Co-Founder, Head of Analytics and Head of Global Amazon Account matched no ICP and were being suppressed as no_icp_match. They are now on the role lists of the products Brij mapped them to (Atlas, Atlas Media, Content, PiVerse, PiGen, and for AMC the analytics, Amazon-account and founder titles). Founder and CEO also needed a matcher fix: a pure-seniority title was stripped to nothing on both sides of the comparison, so no role list could ever match it. Ecommerce Business Head, Ecommerce Leader, VP Ecommerce, Head of D2C & Digital Transformation and Head of Performance Marketing already matched. The ECOMMERCE titles Brij mapped to AMC were held back from the AMC role lists on purpose, because they belonged to the endemic_ecom_owner candidate; that candidate was confirmed and promoted to a live ICP later the same day, so those buyers are now targeted through it.

Growth, Category and Marketplace titles now match an ICP · 2026-08-17

The team reported these buyers were being missed. They were: a contact whose title matches no ICP role is suppressed as no_icp_match, so Growth Manager, Category Head and Head of Marketplaces were dropped before any draft. Two causes, both fixed. The titles were absent from the role lists, and are now on the Ecom Business ICP of Atlas, Atlas Media, Content, PiGen and PiVerse. Separately the matcher compared plurals to singulars, so "Head of Marketplaces" failed even against products that already listed "Marketplace Manager"; the tokenizer now normalizes both sides. AMC was left alone on purpose: it targets media and marketing heads, and whether it should also open with the ecommerce P&L owner is the endemic_ecom_owner candidate below.