Who we target, by product
Every buyer group the engine targets, product by product, plus the ones proposed for review. Confirm the ones worth keeping, remove the ones that are wrong, and add anyone missing. Candidates raised 2026-08-17. Nothing here changes the engine on its own: the list Lina applies to the Foundation workbook is what runs, from the next configuration update.
The decisions could not be read (fetch failed), so every buyer below shows as not yet decided even if somebody has already decided it. Refresh in a moment before recording anything, so you do not overwrite a colleague.
Already fixed and running
Nine confirmed buyer groups are now live ICPs · 2026-08-26
Lina applied every candidate carrying a confirm (Brij's review, plus his email for the AMC ecommerce owner): six Atlas groups (Insights & Research, Category & Trade Marketing, Marketplace / Key Account, Country GM, RGM / Pricing on price only, Distributor / Partner), the Content agency partner, and two AMC groups (Endemic Ecom Owner, Regional Media Budget Holder). All nine are in the product config and mirrored into Foundation sheet 2, so their entries leave this list. Not everything is send-ready: the agency lane still needs its partner commercial model (flagged at every validate), the distributor lane needs its seed flag and credit rule, and the recut snapshots (subcategory, price, portfolio) need the asset produced before a touch promises them.
Brij's missing titles now match an ICP · 2026-08-26
From Brij's review (the board additions did not save that day, a storage bug fixed in the same change): Business Head, Founder / CEO / Co-Founder, Head of Analytics and Head of Global Amazon Account matched no ICP and were being suppressed as no_icp_match. They are now on the role lists of the products Brij mapped them to (Atlas, Atlas Media, Content, PiVerse, PiGen, and for AMC the analytics, Amazon-account and founder titles). Founder and CEO also needed a matcher fix: a pure-seniority title was stripped to nothing on both sides of the comparison, so no role list could ever match it. Ecommerce Business Head, Ecommerce Leader, VP Ecommerce, Head of D2C & Digital Transformation and Head of Performance Marketing already matched. The ECOMMERCE titles Brij mapped to AMC were held back from the AMC role lists on purpose, because they belonged to the endemic_ecom_owner candidate; that candidate was confirmed and promoted to a live ICP later the same day, so those buyers are now targeted through it.
Growth, Category and Marketplace titles now match an ICP · 2026-08-17
The team reported these buyers were being missed. They were: a contact whose title matches no ICP role is suppressed as no_icp_match, so Growth Manager, Category Head and Head of Marketplaces were dropped before any draft. Two causes, both fixed. The titles were absent from the role lists, and are now on the Ecom Business ICP of Atlas, Atlas Media, Content, PiGen and PiVerse. Separately the matcher compared plurals to singulars, so "Head of Marketplaces" failed even against products that already listed "Marketplace Manager"; the tokenizer now normalizes both sides. AMC was left alone on purpose: it targets media and marketing heads, and whether it should also open with the ecommerce P&L owner is the endemic_ecom_owner candidate below.
24
Running today
across 6 products
23
Proposed for review
0
Added by the team
0
Confirmed
0
Removed
each with a written reason
47
Still to decide
Open questions on the PiGen list
content_seo_leads: Four of the six live ICPs (content, brand, ecommerce, PR) receive the identical free offer, a GEO visibility score plus one fix. If the offer never changes, are these four ICPs or one ICP with four job titles?
client_expansion: The warm client lane runs in UAE and KSA only. Extend it to India and Turkey clients, or is the restriction deliberate?
travel_dmos_airlines_hotels: Travel is the only focus vertical with a purpose-built module and its own targeting universe. Any new vertical below needs the same two things, or it is just a role list with no way to find companies.
Content / SEO leadsRunning today
Content Lead · SEO Lead
Opens on: Whether AI assistants know and recommend the brand - framed as a content mandate
Free offer: Free GEO visibility score, plus one free GEO fix (e.g. a content or article recommendation)
Not decided
Brand / Marketing leadsRunning today
Brand Director · Marketing Director · Founder / CEO
Opens on: Brand visibility and presence in AI answers
Free offer: Free GEO visibility score, plus one free GEO fix (e.g. a content or article recommendation)
Not decided
Ecommerce managersRunning today
Ecommerce Manager · Marketplace Manager · Growth Manager · Head of Marketplaces · Business Head · Head of Analytics
Opens on: AI answers now drive discovery: is the brand recommended where shoppers ask
Free offer: Free GEO visibility score, plus one free GEO fix (e.g. a content or article recommendation)
Not decided
PR / CommsRunning today
PR Manager · Corporate Communications · Communications Manager
Opens on: Reputation and share of voice inside AI answers
Free offer: Free GEO visibility score, plus one free GEO fix (e.g. a content or article recommendation)
Not decided
Travel: DMOs, Airlines & Hotels (focus vertical)Running today
DMOs (destination marketing organizations) · Airlines · Hotels - marketing / digital leads
Opens on: When travelers ask AI for the best [destination/hotel/airline], here is who gets recommended - and where you do not appear
Free offer: Detailed travel AI-visibility report (purpose-built travel module)
Not decided
Existing clients (expansion)Running todayUAE, KSA
Head of Ecommerce · Ecommerce Director · Marketing Director · Brand Director · Digital Director
Opens on: You already trust the PiWheel retail read; the new blind spot is AI answers. Here is what assistants recommend in your categories, and where your brands are missing
Free offer: Free GEO visibility scan of three hero brands
Not decided
Digital & performance marketing leadsProposedOffer exists
Head of Digital · Performance Marketing Manager · Paid Search Manager · Digital Marketing Director
Search traffic lost to AI answers shows up in their dashboard first and they have to explain it. They already buy visibility for a living, so the concept needs no education.
Would open on: Queries their paid and organic search used to win that assistants now answer directly
Offer: The GEO visibility score plus one fix
Watch out: Adjacent to content_seo_leads; confirm the split is by budget ownership, not by title
Not decided
Founder / CMO at challenger and D2C brandsProposedOffer exists
Founder · Co-Founder · Chief Marketing Officer · Head of Growth
One person decides, and PiGen needs no data integration, so the cycle is the shortest in the whole catalogue. A challenger brand is also more likely to be invisible to assistants, which makes the score land harder.
Would open on: An assistant recommending the incumbents and not naming them at all
Offer: The GEO visibility score plus one fix
Watch out: Cuts across every PiGen ICP by company size rather than by role. Decide whether the engine should segment by company size at all.
Not decided
Agency strategy & SEO leadsProposedNo offer yet
Head of Strategy (agency) · SEO Director (agency) · Head of Search
AI visibility is a service agencies want to sell and cannot yet measure. One relationship carries many client brands.
Would open on: A capability their clients are starting to ask for
Offer: Same partner model question as Content and AMC
Before it can run: A partner commercial model
Watch out: Third product raising the agency question
Not decided
Healthcare, pharma and OTC (focus vertical)ProposedOffer exists
Marketing Manager (consumer health) · Brand Manager (OTC) · Digital Lead (pharma)
People ask assistants about symptoms and remedies constantly, and an absent or wrong brand answer matters more here than anywhere else. OTC and pharmacy are already in the PiGen consumer universe, so targeting works today.
Would open on: What assistants recommend for the conditions their product treats
Offer: The GEO visibility score, worded carefully
Before it can run: A copy rule so no touch reads as medical advice or an efficacy claim
Watch out: None; universe rows already exist (OTC & pharmacy, supplements, personal medical devices)
Not decided
Real estate developers (focus vertical)ProposedOffer existsUAE, KSA
Head of Marketing (developer) · Digital Marketing Director · Head of Brand
UAE and KSA developers are among the region's largest marketing spenders, and property is exactly the high-consideration decision buyers now research through assistants.
Would open on: What assistants answer when someone asks where to buy in their city
Offer: The GEO visibility score plus one fix
Before it can run: A new PiGen targeting universe; the current one is consumer categories plus travel, with no property rows
Watch out: Real Estate and Property already exists in the AMC non-endemic universe and could be reused
Not decided
Education and universities (focus vertical)ProposedOffer existsUAE, India, Turkey
Director of Marketing (university) · Head of Admissions Marketing · Digital Lead (education)
Students ask assistants which university, which program and which country. It is the same shape as the travel module, which is the one vertical PiGen has already proven.
Would open on: What assistants recommend to a student choosing a program in their market
Offer: The GEO visibility score plus one fix
Before it can run: A new PiGen targeting universe for education
Watch out: Education and EdTech already exists in the AMC non-endemic universe
Not decided
Automotive (focus vertical)ProposedOffer exists
Marketing Director (OEM or distributor) · Head of Digital · Brand Manager
Car buying starts with a research question an assistant now answers, and automotive marketing budgets are large in all four markets.
Would open on: What assistants recommend to someone comparing cars in their segment
Offer: The GEO visibility score plus one fix
Before it can run: A new PiGen targeting universe for automotive; only car care and accessories exist today, which is the aftermarket, not the OEM
Watch out: Automotive (OEM and dealer) already exists in the AMC non-endemic universe
Not decided
What happens to these decisions
1
The team decides here
Confirm, remove or add. A removal always carries a reason, so nobody has to reconstruct the argument later.
2
Lina applies the surviving list to the Foundation workbook
Sheet 2 is the source of truth for ICPs. Confirmed candidates become real ICPs there; removed ones are deleted from the review.
3
The configuration rebuild makes it live
Only then does the engine target anybody new. Until it runs, this page is a record of what the team wants, not what the engine does.
✓
A confirmed buyer still needs its offer and its list
An ICP marked “no offer yet” or carrying a “before it can run” line is not ready the day it is confirmed. The engine never promises a prospect something nobody has confirmed can be delivered.